How to Play Memory
Memory, also called Concentration or Pairs, is the classic card-flipping game.
The rules
- Every picture is on two cards. All cards start face down.
- Turn over two cards. If they match, they stay face up. If not, they turn face down again when you turn the next card.
- Find every pair to finish. Fewer turns is better.
On kawu
- 12, 24 or 40 cards. A turn counter and a timer run while you play.
- The daily deal is the same for everyone; the result is your number of turns.
- The hint only knows the cards you have already turned over, just like you. It points to a known pair, or to an unseen card.
Frequently asked questions
What counts as a turn in Memory?
Turning over two cards is one turn, whether or not they match.
What's the fewest turns possible?
With perfect memory and some luck, about one turn per pair plus a few: 12 cards (6 pairs) can be done in 6 to 9 turns.
Last updated 2026-10-20